Wednesday, 27 March 2013

Free QEST marketing seminar on 2 May!

Great news about QEST Marketing Seminar on London on May 2nd - completely free! Many of us in crafts can do with help in marketing so come and hear expert advice.

When: 2 May 2013 from 3pm until 5:40pm
Where:
The Worshipful Company of Carpenters, Carpenters’ Hall, 1 Throgmorton Avenue, City of London, EC2N 2JJ

The Queen Elizabeth Scholarship Trust is delighted to host a seminar bringing together some of the most talented global Marketers who will enthral with their theories on developing and marketing products for both home and abroad. The emphasis will be on smaller, luxury craft based brands, but the advice given will be universal.

Due to the kindness of the Worshipful Company of Carpenters, who have donated the 200 seat auditorium and the time given by the speakers, QEST is able to offer this seminar free of charge.

Please register your place/s with Valerie at QEST by 13 April 2013 (Valerie.kohler@qest.org.uk), stating your name, along with guest names. Allocation will be on a first come first served basis.

Speaker line up:
  • David Gates, Diageo - David heads up Diageo's whisky business, leading Diageo's portfolio of Scotch, Irish and American whiskies, big global powerhouse brands such as Johnnie Walker, small crafted brands such as Bushmills, Talisker, and Lagavulin, and a bristling and exciting innovation agenda. His role includes a combination of strategic and portfolio planning with creation of big campaigns and growth drivers for their priority brands.
  • Jill Webb, Conran - Jill is Brand Development Director at Conran. Jill and her team work with many partners designing and developing products which carry the Conran name outside of the core business of The Conran Shops. Jill has been working on a new range of homewares for American retailer JCPenney launching in 300 stores at the end of May. 'Design by Conran’ for JCPenney represents a major new contribution for the UK creative industries to the American market. In autumn 2011 she also launched a new home collection for British high-street favourite Marks & Spencer, which includes furniture, textiles lighting and accessories.
  • Mark Henderson, Gieves & Hawkes / The New Craftsmen - Mark is Chairman and co-founder of The New Craftsmen, which promotes and sells bespoke commissions and limited editions for a group of Britain's finest craft-makers. He is also Chairman of Gieves & Hawkes, the iconic British tailoring company, director of Walpole, a group of over 180 British brands and institutions formed to further the interests of the British luxury industry, Chairman of the London Luxury Quarter which promotes London's West End as one of the world’s leading luxury marketplaces, and a member of the Council of the Royal Warrant Holders Association. Mark is a strong supporter of British craft – leading the establishment of Savile Row Bespoke which was formed to protect and promote the art of hand-craft tailoring. Mark is also a trustee of QEST, has acted as a mentor on Walpole’s Crafted programme, and is a Patron of The Heritage Crafts Association. He is a regular speaker at conferences and in the media on topics such as craft and luxury brands.

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